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Core Associates is a communication design firm specialized in branding companies and institutions that have unique visions of creating change in their marketplace.
Our focus is exclusively corporate communication design. Our mediums are print, online, environmental and film. Our deliverables fall under
> annual reports > web
> collateral > brand IDs
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| We believe the success of any enterprise is determined by just two things; how well they’re perceived and how well they perform. |
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| We believe in helping companies who perform. |
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We believe in doing what’s required, as opposed to finding a happy medium.
> and others
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Core brings a lot to the table. They help us to look bigger and smarter than our largest, billion-dollar competitors. They are masterful at branding.
Bruce Nunn, Director of Marketing,
Fincentric Corporation
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Core understands branding better that any other company we’ve ever worked with. They go beyond great graphics to create a consistent, powerful brand identity in print, web and multimedia communications.
Peter Orr, Director, Product Marketing
Epic Data
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At the heart of it, Core Associates are good storytellers. They make the effort to understand us and our audience. Their work is clear evidence of that understanding.
Lynn Haycock, Corporate Communications,
Acetex Corporation
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Eldorado Gold 2003 Annual Report
While successfully managing their existing mine in São Bento, Brazil, the company had started construction on what will become Turkey’s largest gold mine. At the same time, the company became debt free and saw its shareholder value increase some 96% in 2003 alone. That strength is reflected in a simple, straightforward AR – our 6th consecutive AR for Eldorado – that quickly reveals the company’s success. As in previous years, the AR was housed in a custom envelope.
Download a pdf >>
VIEW the online Flash AR >>
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ID Biomedical 2003 Annual Report
In five short years, ID Biomedical has brought two highly attractive vaccine candidates into advanced clinical testing. The 2003 AR focuses primarily on the path to market of the company’s lead vaccine, FluInsure, and looks to answer the question “How close are we?” Staggered pages within the AR – our 2nd for IDB – help to highlight FluInsure.
Download a pdf >>
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Epic Data collateral/logo ID system
In 2004, Epic launched a solutions suite that would enable manufacturers to integrate their “people, parts and processes” in real-time. The resulting product was titled P3CME. Core structured a brand system that allows each of the suite modules to work independently, or as part of a unified software suite. The brand treatment was applied to an introductory video, product brochures, website, tradeshow exhibit and promotional products.
View the family of logos (pdf) >>
View a short clip of the corporate video >>
View the brochures >>
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Fincentric collateral/logo ID system
In 2004, Fincentric reorganized and renamed its lead product suite, Wealthview. Core was brought in to develop the brand ID system for the newly formed Wealthview family of products as well as develop the related marketing collateral. The resulting treatment upholds the equity and legacy of the original brand while reflecting the product’s own evolution.
View the brochure (pdf) >>
View the family of logos (pdf) >>
View the family of software icons (pdf) >>
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